EVENING News readers have thrown their
weight behind the city's summer festivals
and called for greater public investment in
them.
Almost nine out of ten people who
responded to our survey said they were proud
Edinburgh was reputed to host the greatest
celebration of the arts in the world. But
while more than half were worried the
festivals could face a future cash crisis,
less than a third backed the idea of a
"bed tax" to help fund the city's
events.
More than 920 readers across Edinburgh
and the Lothians took part in our exclusive
survey on the festivals, their impact on the
city and how they should be developed in
future. It was carried out in the wake of a
season which saw all of the main festivals
reporting record takings and a galaxy of
big-name stars descend on the Capital.
However, the Festival was played out to a
backdrop of debate over how Edinburgh needs
to cope with a growing threat to its
cultural crown, which is said to be emerging
from rival cities. Our survey showed more
than 80 per cent of people would miss the
festivals if they were scrapped tomorrow and
almost half of those surveyed said they were
more likely to attend a show or event now
than ten years ago.
City tourism chief Donald Anderson said
today: "I'm absolutely delighted to see
the outcome of the Evening News survey.
"I'm not at all surprised that there
has been such a positive response and I do
think there has been a real change in
people's opinions about the festivals in the
last ten years or so. It's certainly been my
experience that people have grown to love
and enjoy them rather than moan about them.
It's very important for the city to stress
that the festivals are very much for the
people of Edinburgh."
Councillor Anderson has already thrown
his weight behind the so-called "bed
tax", which would see visitors asked to
pay up to £2 extra on their bill, saying it
could generate up to £1 million for the
city's festivals and events.
But almost half of the visitors to
Edinburgh who responded to our survey said
they would be unwilling to pay such a tax.
And among Lothian residents, just 28 per
cent supported the idea.
Rival Fringe venue producers joined
forces this year to form a new pressure
group aimed at stepping up promotion of the
festivals outwith Edinburgh and securing
more support from the city council to combat
red tape. A total of 57 per cent of people
surveyed said they were worried that the
festivals could be threatened by a funding
crisis, almost 60 per cent of people said
more needed to be done to dress up the city
during August, and one in three said the
city did not have adequate infrastructure to
cope with the festivals season.
Our survey asked a number of questions
about the Edinburgh Festival Fringe –
officially the world's biggest arts festival
– in particular. More than half of people
surveyed (53.5 per cent) disagreed that the
Fringe had become too big, compared to 23
per cent who said it had. One in three said
there should be some form of quality control
over Fringe acts, compared to 48 per cent
who said no.
The survey found 44 per cent of people
felt the Fringe deserved more public
funding, compared to 37 per cent against,
with 70 per cent of people saying the
Scottish Executive should foot the bill,
compared to 50.5 per cent arguing for the
city council to stump up and 60.5 per cent
for the Scottish Arts Council.
When it came to the Fringe, in
particular, 40 per cent of people said they
expected to pay between £5 and £8 for a
show, with 40 per cent of people saying they
expected to pay between £9 and £12.
Two-thirds of people were against the
existing August festivals being spread
throughout the year, although 20 per cent
were in favour.
But almost two-thirds of people surveyed
said summer festival events should be held
in outlying areas of the city as well as in
the city centre.
Other key results show three-quarters of
people had either attended Fringe Sunday or
enjoyed free entertainment on the Royal Mile
over the years. Of those who responded, 76
per strongly agreed with the statement:
"I love the festivals, the city becomes
an exciting place."
Two-thirds of respondents said they were
either sad when the festivals were over or
were exhausted but couldn't wait for next
year. In contrast, just four per cent of
those surveyed said they were glad the
festivals were over. Less than a quarter
said they avoided Edinburgh during the
festivals, which "weren't for
them".
Just over ten per cent said the festivals
"were not worth the inconvenience"
and 40 per cent said driving around the city
during the festivals was "a
nightmare".
CITY council leader Ewan Aitken said:
"It's clear that more and more people
are attending Festival events every year and
that's why it's so vital that we continue to
nurture and develop them, and explore issues
like the idea of a Festival campsite and the
dressing of the city.
"It's not simply a case of the
council or anyone else putting in large
amounts of extra funding. It's about looking
at how best to support the festivals through
new initiatives and exploring ways of
promoting them better around the
world."
Fringe director Paul Gudgin said the
results of the survey were "very
interesting".
He said: "It's extremely useful to
see how many people are enjoying and
attending free events like Fringe Sunday and
the entertainment on the High Street and
it's obviously vital that they continue. The
level of support that the festivals have
should never be taken for granted and there
isn't a festival anywhere in the world that
exists without local backing.
"It's interesting that most people
expect to pay between £5 and £12 for a
ticket for a Fringe show as most tickets are
priced around £5 and the average figure is
something like £8.50. We do note that
people do seem to believe that the Scottish
Executive and the Scottish Arts Council
should be supporting the Fringe more."
A spokesman for Edinburgh Chamber of
Commerce said: "One thing that has
emerged from the survey is the huge support
for the Fringe. It's interesting to see that
so many people from Edinburgh and the
Lothians are attending Festival events and
it's very important the city does not lose
sight of that in the years to come."
A spokeswoman for the Edinburgh
International Festival said: "It's
wonderful that the people of Edinburgh
really enjoy and support the festivals so
wholeheartedly, as is clearly backed up by
the results of the Evening News survey. This
support is particularly heartening as we all
work together to maintain and secure
Edinburgh's future as a world-class festival
city."
Ben Carter, area director of
VisitScotland Edinburgh, said:
"Edinburgh's festivals are central to
our marketing efforts both internationally
and here in the UK and it is encouraging to
see from these results that such a large
proportion of residents agree with us that
we have an outstanding reputation for
hosting the greatest celebration of arts in
the world.
"We already know that this year has
been a major success for the summer
festivals, with ticket sales reaching record
levels, and it is encouraging to see that a
large proportion of those surveyed attend
Festival events."
A spokeswoman from the Scottish Arts
Council said: "This looks like an
interesting consultation and we look forward
to considering the results in more
depth."